I bumped into three videos by the Dove soap company about how women see themselves and don’t like what they see. Studies show that there are certain desirable standards of beauty in each culture, and if you don’t measure up, then you use make up, clothes, plastic surgery, exercise, diet to change how you look.
The first two Dove videos below show how the ad/marketing world manipulates pictures to meet those desired standards. Of course there is no truth in advertising rule that requires these digital changes to be declared. So the average viewer concludes she is imperfect, misses the mark, and spends dollars buying products to make herself more closely aligned with the cookie-cutter ideal of her particular culture.
Then I found two more about how the standards of beauty for American women have changed over the years. Even the Barbie doll became thinner. The video above says it plainly: no one looks like the pictures in the magazines. Not even the models. It’s a complete lie.
The last video shows how ridiculously thin some models and people are. Looks dangerous to their health to me. Like concentration camp prisoners. Not my ideal of attractiveness at all.
I am guilty myself of expending considerable energy to have abs, defined muscles, a more youthful look. So as much as I scorn the low self esteem of the women who have been tricked for money, I have no right to be overly critical. But it’s easy to understand why women spend half their annual wages in some South American countries to have plastic surgery enhance their breasts and butts, and women around the world spend billions on clothes, lotions, make up and other beauty products.
What do YOU think?