I drove a friend to a dog show and fell in love with the afghans. Elegant dogs that reminded me of fashion models on the runway or in hair ads. You can compare how the hair moves on the afghan and then the women. Just check out a few seconds of the models’ hair moving in the runway video below to see what I am talking about. And then you can watch the hair product ad below it.

thin and thin

Next I noticed how thin the dogs’ heads are underneath all their long hair. I learned that these show dogs are bred that way, because it supposedly looks good, wins prizes, is what the judges want to see in champions.

Then I flashed back to all the models I ever knew or heard about who are supposed to be ultra thin to make the clothes hang just right…how those models watch every calorie they eat, count them, are always hungry, because their livelihoods depend on it.

Karlie Kloss at 19: too thin

I had just bumped into a photo of a 19-year-old model who has been in the biz for eight years. One article said she is too thin now. Another fashion critic was having difficulty adjusting to seeing a formerly cute teenager posing nude. Karlie Kloss says she is “numb to the nudity. It’s just part of the job.” Do you think she is too thin, just right, or overweight (for a model of course)?

I also thought of three affluent, up-scale women I know who all thought they became a little heavy, started counting calories and lost 10-35 pounds. Thin is good. Thin is desirable. Thin is beautiful. To lose weight, they weigh everything they eat, look up how many calories are in each food item. Make sure they don’t consume more than a predetermined number of total calories per day. It takes a tremendous amount of discipline. Especially if you love to eat.

Then my friend and I went for dinner at a Chinese restaurant near the dog show in upstate Massachusetts in a town of 40,000. The people were heavy…fat…obese. Even many of the kids. The contrast with the afghans and models was mindblowing. It was incredibly upsetting. As we sat down, I saw two people just starting to eat a pu pu platter for two. They also had a big bowl of fried rice. Hopefully it was the whole meal, and not just the starter. Did you ever eat a pu pu platter? It might include an egg roll, spare ribs, chicken wings, chicken fingers, beef teriyaki, skewered beef, fried wontons, crab rangoon, fried shrimp, among other items, accompanied with a small hibachi grill. Here is what it looks like for two people. Can you believe this is just the appetizer for many hungry eaters?

pu pu platter for two

So two people eat all of this as a warm up. But then I saw a huge man walk by the table. He was like a walrus. On the way I out, I noticed that he was sitting by himself beginning his own pu pu for two…plus the bowl of fried rice. HOW CAN THESE PEOPLE EAT SO MUCH! No wonder there is an overweight/obesity epidemic.

What I couldn’t figure out is why so many people are ok about being fat, when all the ads and movies show thin models, TV commercials promote fitness and thinness, and it appears clearly that thin—or at least not being fat—is a desired body type in American culture. What am I missing?

I will tell you in another post what one marketing expert told me recently.