Maybe more parents, teachers or bosses should make their kids/students/employees do physical exercise every time they make a mistake or get a poor grade. That would be a big disincentive, but it would also result in a fitter society. Too severe? I guess so. So read this news report:

Abercrombie & Fitch may have another scandal on its hands. Italian newspaper Corriere della Sera has obtained internal emails from the preppy retailer’s Milan outpost that expose some rather draconian store policies—namely, punishing employees with push-ups and squats.

The Daily Telegraph has translated portions of the original article, which highlights an email sent last April in which the head of the store’s Loss Prevention department wrote:

“Now every time we make a mistake […] we will do ten push-ups. Squats for women. This will bring about a great result: we will learn more from our mistakes.”

A former employee, who preferred to speak anonymously, confirmed to Corriere della Sera that he did do plenty of push-ups in his time at the Abercrombie in Milan. “That’s how it works there—you take it or leave it,” he said.

Abercrombie & Fitch has responded to this report with the following statement:

“We have conducted an internal investigation into this matter, and it appears that the reference to push-ups and squats was a clearly misguided attempt at team-building by an isolated Loss Prevention manager in one of our Flagship stores. Nevertheless, shortly after the Loss Prevention manager’s supervisor learned of this incident, it was stopped. Upon investigation, we believe that the claims were greatly exaggerated and manufactured by a disgruntled employee. Needless to say, using push-ups or any physical activity for discipline is not A&F policy. It never has been, and it never will be.”