Abercrombie and Fitch models

Abercrombie and Fitch models

Here is a picture created by retailer Abercrombie & Fitch to sell clothes. I noticed the abs, before I paid attention to the jackets. Shows you where my values lie. But much more interesting is the whole A&F “scandal.” The company targets thin, beautiful customers who want to be cool. Some activist groups insist that the company should manufacture and sell clothes to all shapes and looks of people and have criticized the company’s strategy as being discriminatory. The CEO made some dumb statements reinforcing his position, and an internet debate is off and running. Seems to me the company can sell to any slice of the market they prefer. You can’t ask Ferrari to make cars for middle-income people. But the world loves controversy.

You can read more about it here .