Here is an article about Kayla Itsines, who may be “Instagram’s biggest fitness star.” She has 4.9 million followers, many of whom show their transformations of weight loss and muscle building. Kayla cheers them on with motivational sayings, fitness and diet advice and personal anecdotes. I love the article’s reference to “photos of her abs, the definition of her six-pack so sharp you could cut yourself on it.”
So check out her Instagram feed and also the women who are taking Kayla’s body-changing advice:
I also like this story from an Australian magazine that describes how Kayla’s fame began:
When Kayla Itsines’ younger cousin suggested she download an app called Instagram to keep track of her clients’ progress photos, she didn’t think much of it.
Fast forward to the present and she’s Australia’s most popular personal trainer and is taking the fitness world by storm.
Itsines’ success came initially from her Bikini Body Guide eBook — and with newly released app Sweat With Kayla, she doesn’t look like she’s stopping any time soon.
“It all started when I graduated from the Australian Institute of Fitness in 2009 — my first job as a personal trainer was in a women’s-only personal training centre,” she says.
“The women there were lacking confidence and weren’t concentrating on how they felt as much as how they looked — I really tried to change that.”
When Ms Itsines went solo and started her mobile personal training business, she began uploading her clients’ progress photos to Instagram — and followers began asking if she could help them in different States.
“I just said unfortunately I couldn’t because I was in Adelaide,” she says.
“I met Tobi (Pearce, Itsines’ partner) and he said ‘The way you train is unique, why don’t you create a guide for them?’
“I was just like ‘Oh, nah, I don’t think anyone would buy it’. As I retell the story I kick myself.”
But make the guide she did and as more people bought the Bikini Body Guide and started following Ms Itsines, the more her influence grew.
It’s obvious she isn’t as concerned with being famous as she is with helping people with their health and fitness, though — and women gaining confidence is her number one priority.
“I love helping people in general, it’s just what I do,” she says.
“I’m really trying to get rid of that whole fad and diet approach and concentrate instead on how people feel. I want to give them a maintainable and sustainable lifestyle they can have forever.”
Ms Itsines names her world tour as the highlight of the journey so far.
“My favourite experience was London because I couldn’t see the girls before I came out — I got to open these double doors and they were all standing in front of me,” she says.
“It was an amazing experience.”
Perhaps most importantly, Ms Itsines is staunch in her opinion about fad diets — she advocates a lifestyle change for her clients which will last a lifetime.
“I want clients to feel good about themselves — that’s something I try and bring across,” she says.
“I want to get the girls feeling better, rather than always focusing on what they look like.”